An IUP alumnus and entrepreneur spoke Wednesday in Eberly Auditorium to a group of business students and Facebook Live in conjunction with the IUP American Marketing Association’s Marketing Week.
Phil Henry, owner of Henry Wealth and Management, presented “Get a Job! Ten Old School Methods to Reduce Anxiety and Increase Network Activity.”
Henry is a 1981 business graduate, who went on to pursue his master’s in 1982 when the business college was still in McElhaney Hall. At IUP, Henry was a member of the football team, and he DJed in his free time.
“They say I brought the funk to IUP,” Henry said, motioning to the projector, which showed a picture of his old DJ poster promoting his nights at Poor Carls.
Henry spoke about his days in college when he first realized he had the mind of an entrepreneur. He noted selling t-shirts he had designed himself to other football team members.
He said that no matter what field someone goes into, “we’re all in sales.”
His presentation named three “new school” ideas and 10 “old school” ideas for becoming a better self-promoter.
- Use LinkedIn.
- Read “What Color Is My Parachute?” by Richard N. Bolles.
- Get involved on campus.
As someone who has been on the opposite side of the desk when in a job interview, Henry gave the students some advice on how they can start creating their self-marketing materials while they’re still working on school.
“I need you to be involved in an activity you’re passionate about,” Henry said.
He said that potential employers would rather hear about a student’s heavy involvement and dedication to one or two clubs, rather than only showing up to meetings once a month for many clubs.
His list of “old school” ideas goes into greater length of the timeless ways he says students can make an impression.
1. Network on campus.
2. Network off campus.
3. Make the call. Henry suggested picking up the phone, instead of writing an e-mail or text message, to get in contact with professionals.
4. Show respect.
5. “You will play like you practice.” He used the example of exercising good table manners at home to avoid showing up to a dinner invitation unprepared.
6. Do pre-interview research. Henry said to know information about the interviewer and the company before walking into the interview.
7. Take notes in the interview.
8. Send thank-you notes and reach out post-interview.
“If I get a personal, hand-written note, and they tell me something specific [about the interview], now they’re way up high [on his list],” Henry said.
9. Keep detailed notes about everyone to assure that important information is not forgotten.
10. Follow up after submitting and application and after an interview.
“No, they won’t get back to you,” Henry said he told his son when was 16 years old applying for a job. “You’ll get back to them.
He encouraged students to start practicing the methods right away.