This article contains opinion.
With much anticipation from fans, Taylor Swift returned Friday with a brand new single featuring Brendon Urie from Panic! At The Disco.
Prior to the single’s release, titled “ME!,” Swift was dropping clues on her Instagram as well as a countdown leading up to Friday. Many didn’t know what to expect as the singer usually releases music only in the fall.
Not only did she release the song, but she also released the music video for the song, which was announced on ABC’s NFL Draft in Nashville.
Nashville was busy Thursday prior to the song’s release as ABC and Swift commissioned a butterfly mural by artist Kelsey Montague to be put up in the Gulch, a neighborhood in the heart of Nashville, causing fans to show up to the wall. Swift came out and met fans waiting.
Swift had just finished her tour in November 2018 for “Reputation,” leaving an end to a very dark era.
“ME!” shows the close to the “Reputation” era as her well-known snake vibe from her previous album is turned into butterflies at the start of the new music video.
When you first listen to the song, it is hard to tell where it is going to go as her past album was dark and bold. But this song starts very light and airy.
Her Instagram was filled with pastel colors, cats, rainbows and butterflies giving a new direction on how the upcoming album might sound.
The new song opens with lyrics stating, “I promise that you’ll never find another like me” and “trouble’s going to follow where I go,” which is Swift reclaiming her narrative.
At the announcement on ABC, she explained that the song was all about “embracing your individuality and really celebrating and owning it.”
Brendon Urie comes midway into the song, making this a very interesting collaboration. Many fans say it makes the song a more Panic! At The Disco-sounding song rather than a Swift song.
The music video itself references “The Wizard of Oz,” “Mary Poppins,” “Hairspray” and the Dixie Chicks. It is an explosion of pastel colors, rainbows and butterflies all in one video. It also introduced fans to her new kitten that she had been keeping a secret, as her cats Meredith and Olivia are well-known staples in her career.
Taylor’s seventh studio album is expected to drop soon as she keeps hinting at an earlier album than her normal fall release. Many fans try to understand every clue and make different theories up creating more of a hype.